Wednesday, September 2, 2009

Disney To Acquire Marvel Entertainment for $4 Billion


Disney has agreed to acquire Marvel Entertainment for $4 billion in cash and stock. This deal will give Disney ownership of more than 5,000 of Marvel characters, such as Spider-Man, Iron Man and the X-Men.

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Robert A. Iger, chief executive of Disney said in a statement announcing the deal.

This is one of the Disney's largest acquisitions in recent history since buying Pixar for $7.4 billion in 2006.

Reactions from Marvel fans are mostly mixed. Some expressed excitement while others condemned the purchase of Marvel by the family-friendly Disney.

Marvel Comics' editor-in-chief Joe Quesada reassured comics fans about the deal by tweeting this in Twitter:-

"If you’re familiar with the Disney/Pixar relationship, then you’ll understand why this is a new dawn for Marvel and the comics industry”.


Source: Disney Press Release

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